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Video: What is Marketing ROI?

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This animation explains what Marketing ROI is (Return On Investment), how we can calculate it and why it is so important for a Marketing Manager. While marketing is crucial to business success, during a crisis marketing is often the first budget that gets cut. A Marketing Manager has to demonstrate that the ROI of a campaign was positive. Students can listen to specific marketing vocabulary like "investment cost", "brand awareness", "purchasing intent", etc...

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